Alex Boissonnas
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TXT Stories Visual Identity

The brand design for TXT Stories, a Facebook Watch and Snapchat Publisher page with millions of subscribers.

TXT Stories Brand Update

I revamped the TXT Stories brand to create a younger and more modern feel.

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If It Ain’t Broke…

Before I started any work on the TXT Stories visual identity, the content series had already accumulated over 3 million followers on Facebook, 3 million subscribers on Snapchat, and 1.5 billion minutes watched across both platforms.

While the old branding wasn’t totally up to par, it had been seen by an entire fanbase built from hundreds of videos over two years. It still needed to stay recognizable, so I opted for some under-the-hood adjustments to the color palette and brand range while keeping the overall logo similar.

The changes to the main logo included a cleaner sans serif font to represent the younger attitude and audience for TXT Stories. This was accompanied by some minor adjustments to the geometry of the iconic TXT Stories bubble.

The old TXT Stories color palette could only combine in a limited number of ways, with none of them being particularly vibrant or eye-catching.

The old TXT Stories color palette could only combine in a limited number of ways, with none of them being particularly vibrant or eye-catching.

With the updated color palette, TXT Stories had newfound access to a greater variety of color combinations to play with!

With the updated color palette, TXT Stories had newfound access to a greater variety of color combinations to play with!

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